From research to a value proposition, with an early AI idea

By April 2025, I had interviews, insights and two personas. The next step in my UX certificate was turning all of it into a value proposition: what the product does, and why anyone should care.

I started by listing everything the research pointed to:

• Check in without much back-and-forth at the front desk
• Fill out only the forms that matter for this visit
• Explain why each form is being asked
• Pre-fill forms before the appointment
• See and update what you've already shared
• Make the wait less dull

Then I boiled it down to one idea: let patients fill out forms ahead of time or at the appointment, and explain each form in the context of their visit. That makes the trip to the doctor's office more efficient and more informative.

Two things stand out looking back.

First, almost every item maps to something a participant told me. "Explain why" came from people questioning the purpose of what they were asked. "Only what matters" came from people answering questions that had nothing to do with their visit. "See what you've shared" came from people answering the same questions at every visit.

Second, my research notes already had an idea to bring in AI as a companion: helping fill out the form, answering questions while you wait, checking your place in line. In early 2025 it was a bullet in a brainstorm. A year later, I was building the app with Claude.

The tools caught up to the idea faster than I expected.